The exclusive partnership between FIFA and EA comes to an end in 2022. EA does not want to pay FIFA’s new asking price of 300k a year. Meanwhile, FIFA wants to expand its gaming footprint with new studios.
“It is clear that this needs to be a space that is occupied by more than one party controlling all rights.”FIFA Statement
The deal was first struck in 1993 at an annual licensing fee of 150k. The FIFA franchise is reportedly worth $2 billion to EA annually. The previous installment, FIFA 21, had an impressive 31 million players. The loss of exclusivity is another step in EA’s evolving company over the last few years. They also loss Star Wars and 2K is once again making an NFL game.
We will discuss what this means for both companies on our next podcast, Geek Freaks News.