Bob Iger is back as CEO of Disney after just two years. He is replacing Bob Chapek who drew some heat recently when he announced major cuts and layoffs throughout the company. Chapek’s two-year run focused on recovery after a pandemic, a series of published issues, and a slip for Marvel with a weak fourth phase. Not necessarily his fault, but it’s easy to blame the boss.
Iger’s returns signify a desire to recover “normal operations.” He was the boss that brought Disney both Marvel and Star Wars. He also launched Disney+ and helped revamp their cruise line. Disney saw steady growth over his reign while Chapek had dramatic rises and falls.
“I am extremely optimistic for the future of this great company and thrilled to be asked by the Board to return as its CEO. Disney and its incomparable brands and franchises hold a special place in the hearts of so many people around the globe—most especially in the hearts of our employees, whose dedication to this company and its mission is an inspiration. I am deeply honored to be asked to again lead this remarkable team, with a clear mission focused on creative excellence to inspire generations through unrivaled, bold storytelling.”
-Bob Iger, CEO of Disney
Do you think Iger’s return is a positive sign for Disney’s future?
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