Super Bowl Sunday is not only known for the highly anticipated football game, but also for the extravagant and entertaining advertisements that air during the commercial breaks. Over the years, the Super Bowl has become a platform for brands to showcase their latest and greatest products, as well as to create memorable ads that captivate audiences. With millions of viewers tuning in every year, it is no surprise that companies are willing to pay top dollar for just a few seconds of airtime. In this article, we will take a look at the top 5 Super Bowl ads of all time.
1. Apple’s “1984” Ad (1984)
This ad is considered a classic and one of the most memorable Super Bowl ads in history. It aired during Super Bowl XVIII and introduced the Apple Macintosh computer to the world. The ad featured a dystopian society controlled by a single entity, represented by a figure known as “Big Brother.” The ad ends with a woman throwing a hammer at the screen, symbolizing the power of the Apple Macintosh to break free from this oppressive control. The “1984” ad is widely considered to be one of the best advertisements ever created, and it has inspired countless other ads over the years.
2. Budweiser’s “Whassup?” Ad (1999)
Budweiser’s “Whassup?” ad was a game-changer in the world of Super Bowl advertising. The ad features a group of friends greeting each other on the phone by saying “Whassup?” and then proceeding to have a conversation in the same tone. The ad became a cultural phenomenon and even spawned a series of parodies and spin-offs. It was also a huge hit among audiences and is still remembered fondly to this day.
3. Coca-Cola’s “Mean Joe Greene” Ad (1980)
Coca-Cola’s “Mean Joe Greene” ad is a classic example of how a brand can tell a story in just a few short seconds. The ad features Pittsburgh Steeler’s defensive tackle “Mean” Joe Greene walking down the tunnel after a game, looking dejected. A young fan approaches him with a bottle of Coca-Cola, which Greene drinks and then throws the bottle back to the kid with a smile. The ad was well-received and has been imitated many times over the years.
4. Volkswagen’s “The Force” Ad (2011)
Volkswagen’s “The Force” ad is a perfect example of how a brand can create humor and emotion in a Super Bowl ad. The ad features a young boy dressed as Darth Vader attempting to use the Force on various household objects, only to be disappointed when it doesn’t work. However, when he tries to start his parents’ Volkswagen Passat, it starts up with a push of a button, much to his delight. The ad was a hit among audiences and quickly became one of the most popular Super Bowl ads of all time, largely due to its charming and relatable storyline.
5. Doritos’ “Crash the Super Bowl” Campaign (2006-2016)
Doritos’ “Crash the Super Bowl” campaign was a brilliant marketing strategy that allowed the brand to connect with audiences in a unique way. The campaign invited fans to create their own Doritos ads and submit them for a chance to air during the Super Bowl. This not only allowed the brand to showcase a wide range of creativity, but it also created a sense of community among fans and allowed them to be a part of the Super Bowl experience. The campaign was a huge success and continued for many years, solidifying Doritos’ place in the world of Super Bowl advertising.
In conclusion, these 5 Super Bowl ads stand out for their ability to connect with audiences and create memorable and lasting impressions. From Apple’s “1984” ad to Doritos’ “Crash the Super Bowl” campaign, these ads are
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