Disney CEO Bob Iger Admits Past Theme Park Pricing Was Too Aggressive

Disney CEO Bob Iger admitted that the company may have been too aggressive in raising theme park ticket prices in the past, acknowledging that accessibility is a key brand value for Disney. Since returning to the company last year, Iger has made efforts to lower prices and add perks at Disneyland and Walt Disney World, with a focus on improving the guest experience and reducing crowding. Despite the challenges of balancing expansion and accessibility, Iger hinted at plans for new capacity and attractions, as well as a focus on popular Disney IP like Avatar. The parks are a significant source of revenue for Disney and have shown resilience in the face of past crises.

Source: Deadline

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Start a Blog at WordPress.com.

Up ↑

%d bloggers like this: