Disney CEO Bob Iger admitted that the company may have been too aggressive in raising theme park ticket prices in the past, acknowledging that accessibility is a key brand value for Disney. Since returning to the company last year, Iger has made efforts to lower prices and add perks at Disneyland and Walt Disney World, with a focus on improving the guest experience and reducing crowding. Despite the challenges of balancing expansion and accessibility, Iger hinted at plans for new capacity and attractions, as well as a focus on popular Disney IP like Avatar. The parks are a significant source of revenue for Disney and have shown resilience in the face of past crises.
Source: Deadline
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