Warner Bros. Discovery to Relaunch HBO Max as Max, Combining Content from Discovery+ and HBO Max

Warner Bros. Discovery is reportedly set to rebrand HBO Max as Max, offering subscribers a mix of content from Discovery+ and HBO Max. The service is set to launch sometime in May or June and will cost $16 a month, but will also have different price tiers, including an inexpensive ad-supported tier. This comes ahead of Warner Bros. Discovery executives unveiling plans for the combined streaming service, which will include popular Discovery reality shows such as Fixer Upper and Dr. Pimple Popper, as well as HBO Max series and movies such as Succession and The Last of Us.

The rebranding of HBO Max as Max is part of the $43 billion merger between WarnerMedia and Discovery, which caused controversy by shelving and canceling projects, including Batgirl and Scoob! Holiday Haunt. This move angered lawmakers, who recently wrote a letter to the Department of Justice asking the agency to reassess the merger, claiming it enabled the conglomerate to “adopt potentially anti-competitive practices that reduce consumer choice and harm workers in affected labor markets.” Despite the controversy, Max is expected to provide a wider range of content to subscribers and is eagerly anticipated by fans of both HBO Max and Discovery+.

Source: NY Times

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